The term franchise or concession sales comes from the distribution policy and refers to a hybrid form of sale, ie a mixture of direct and indirect sales sales. Franchising is a franchisor to a franchisee (local) use of a business concept, you can purchase them. From the perspective of the organization, its business franchise franchising thus represent a form of internationalization, which is franchising the area of international management associate.
Often the rights to use trademarks, product samples or designs in addition to the transfer of know-how, an important part of the franchisor services.
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