Market research is an exploration to measure, analyze and understand the actual functioning of a market. Is the study of behavior, assessments, needs and expectations of sellers and buyers in this market, and those conditions under which they operate to make exchanges that match their interests.
Market research using quantitative techniques such as survey, panels, and qualitative techniques such as individual interviews, group meetings. They are always accompanied by documentary research (compilation and analysis of existing sources).
The information to be collected from interviewees can be obtained by several methods: with interviewers (face to face at home or in the dining room, phone), so self-administered (paper survey or questionnaire online).