Web design is an activity that involves the planning, design and implementation of websites and web pages. It is not simply an application of conventional design, as it requires to take into account issues such as navigability, interactivity, usability, information architecture and interaction of media such as audio, text, images, links and video. It is considered within the multimedia design.
Binding of a good design with well-developed hierarchy of content increases the efficiency of the web as a channel of communication and data exchange, providing opportunities and direct contact between producer and consumer of content, remarkable feature of the medium.
Web design has been widely applied in the commercial Internet especially the World Wide Web. Also, often the site is used as a means of artistic expression itself. Artists and creators make web pages more to offer half their production and use as a channel for the dissemination of his work.